The next 19th October will be celebrated for the first time in Granada the “Noche en Blanco”. It is a festival which takes place in the entire city and a series of public events will entertain the public. The aim of this new initiative is to claim the city as the World Capital of the Poetry.
The activities will interest the public in different ways and points of Granada: exhibitions, music performances, and activities for children, city guides and other ones which will be for free from 8 p.m. to 4 a.m.  The heart of this festival will be the literature, for that the majority of the events are related with this genre.  The central act will take place in the Planetario del Parque de las Ciencias de Granada, here will be a poetry read. There will be many Spanish poets and the Spanish speaking writers who are in the States or in Latin America will be able to participate through videoconferencing.
The ‘Noche en Blanco’ will catch the attention during the whole week, from the 14th to the 19th October, and people of all the ages will participate. Also the businessmen will be a crucial part in this event. The shop will become exposition gallery and there will be lot of business offers.
On one side the festival wants to promote the cultural creativity and inspire the young artists, from the other side wants to encourage and make more powerful the positive synergy between the cultural and business sectors, which will be quantified by the numbers of commercials that will join in and participate.

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