“Never mind the quality, feel the width”
It is an ironic phrase used to criticize people who chose something based on its larger size, regardless of whether this option is the best. It is also used to emphasise something for its size, and not by other attributes.
This expression was first used in ancient times when farmers needed donkeys to carry the load and boasted of having the largest animal, despite of the fact that little donkeys were much more agile.